Case Study · SEO & Web App
Turning Dolphin Doors into a lead-generating web app.
A static brochure site with no way to capture enquiries, rebuilt as a fast web app with a quote-request flow and a real SEO foundation.
The brief
Dolphin Doors had a catalogue-style site listing products with no way for visitors to actually request a quote — every enquiry came in by phone. The site also had almost no organic visibility for the door and gate terms it should have owned.
- Add a structured quote-request flow
- Build topical authority around core product categories
- Keep the site fast on the low-bandwidth connections its customers use
The approach
I restructured the catalogue into category and product pages with proper schema markup, added a lightweight multi-step quote form, and rebuilt the image pipeline so product photos loaded fast without losing detail.
Keyword mapping tied each product category to the search terms customers actually use, rather than the internal naming the business had been using.
The result
Quote requests now come in through the site around the clock instead of only during phone hours, and organic sessions have more than doubled.